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The Saint Louis Billikens watched the NCAA Tournament selection show at a Best Buy

Mar 18, 2013, 2:08 PM EDT

Atlantic 10 Basketball Tournament - Championship Getty Images

The best thing about an entire college basketball team filing into a Best Buy would be the blue-shirted clerk at the front door having to give every one of them with the anti-shoplifting greeting, like they do with all customers. “Hello” (nods). “Hello” (nods). “Hello” (nods). “Hello” (nods) …  and it would get hilarious when he got to the mascot.

So here we are at the Atlantic 10 Conference championship game at the Barclays Center in New York, where  Saint Louis has just beaten Virginia Commonwealth, 62-56. After the requisite cutting down of the nets and all, the Billikens get on the bus headed to Tererboro Airport in Jersey… but then realize they won’t have time to get home in time to watch the NCAA selection show. So they did what you or I would do: cruise into the parking lot of a Best Buy, and go inside and watch the show on a bank of about 30 TVs.

They’re playing New Mexico State, who I assume watched the selection show at a Fry’s.

  1. lewp - Mar 18, 2013 at 2:22 PM

    The Billiken was a charm doll created by an American art teacher and illustrator, Florence Pretz of St. Louis, Missouri, who is said to have seen the mysterious figure in a dream.[1] In 1908, she obtained a design patent on the ornamental design of the Billiken,[2] who was elf-like with pointed ears, a mischievous smile and a tuft of hair on his pointed head. His arms were short and he was generally sitting with his legs stretched out in front of him. To buy a Billiken was said to give the purchaser luck, but to have one given would be better luck.[3] The image was copyrighted and a trademark was put on the name. After a few years of popularity, like other fad toys, the Billiken faded into obscurity. The Billiken should not be confused with baby-like Kewpie figures that debuted in the December 1909 Ladies’ Home Journal.

    Today, the Billiken is the official mascot of Saint Louis University and St. Louis University High School, both Jesuit institutions, and both located in St. Louis.

    The Billiken is also the official mascot of the Royal Order of Jesters,[4] an invitation only Shriner group, affiliated with Freemasonry.

    Many current on-line articles about the Billikens are based on an article by anthropologist Dorothy Jean Ray that first appeared in Alaska Sportsman (now Alaska) in 1960, with an updated version in Alaska Journal in 1973.