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They’re already taking down Oscar Pistorius billboards in South Africa

Feb 14, 2013, 10:15 AM EDT

Oscar Pistorius AP

The shocking news from this morning that Paralympic superstar Oscar Pistorius was charged with the murder of his girlfriend, Reeva Steenkamp, inside his home has taken everyone by surprise — except for advertisers. Just hours after the athlete they call Blade Runner was seen exiting a police station in Pretoria, South Africa, someone took this photo from a car in Johannesburg.

It shows workers taking down a billboard showing Pistorius endorsing a product (the front portion of the billboard for Master Card is unrelated to the story).

Meanwhile, an unfortunately-worded Nike ad, showing Pistorius sprinting with the tagline “I am the bullet in the chamber”, has been pulled from his web site.

The ad showed a lycra-clad Pistorius sprinting out of the blocks next to the sportswear brand’s ‘Just do it’ message and swoosh.

Closer look at the ad here.

  1. skids003 - Feb 14, 2013 at 2:58 PM

    Sounds like he’s already tried and convicted.

    • manchestermiracle - Feb 16, 2013 at 5:20 PM

      Unless, of course, you believe his girlfriend shot herself four times….

  2. ndirish10 - Feb 14, 2013 at 4:56 PM

    They work pretty fast in South Africa.

  3. thedavidryan - Feb 15, 2013 at 9:11 AM

    Hey great article about this awful event. I’ve wrote a blog about how it will affect his legacy here http://thedavidryan.wordpress.com/2013/02/15/the-fall-of-oscar-pistorius/ see what you think.