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Forbes Magazine estimates that SI Swimsuit Issue could top $50 million in sales

Feb 11, 2013, 10:21 AM EDT

Kate Upton AP

The Sports Illustrated Swimsuit Issue hits stands on Tuesday, and we already have a leaked cover photo (pictured) — Kate Upton appears to be the issue’s cover girl for the second straight year. Also, here’s a video with some other highlights from the issue.

But what of the business of the SI Swimsuit Edition? Does it make money?

Oodles, says Forbes Magazine.

In 2005, ad sales for that magazine’s issue were estimated at $35 million. It would not be shocking if that figure were closer to the $40-50 million range now (or higher), especially with the proliferation of digital media.

Big money for the women who appear in the Swimsuit Issue. Kate Upton is the ‘it’ girl of the moment, and has parlayed her assets into an estimated $2 million worth.

Elle Macpherson, the last model to appear on the cover in back-to-back years (actually three straight, from 1986-88), has an estimated worth of $45 million, according to Forbes. So yes, the SI Swimsuit Edition can be a real career launching pad.

  1. skids003 - Feb 11, 2013 at 1:00 PM

    She is the prettiest woman on the planet.