Dec 6, 2012, 2:32 PM EDT
Kudos to Turkish Airlines for their timing on this one: well played. Not only did Kobe Bryant just score his 30,000th point, but FC Barcelona’s Lionel Messi was also big news on Wednesday when he was injured against Benficia while trying to score his record-tying 85th career goal.
So the premise of this ad is Kobe and Messi going to great lengths to impress an autograph-seeking kid during an airline flight. Both are ultimately upstaged by a third contender, however.
Unfortunately for Mr. Messi, he was hauled out of Wednesday’s game on a stretcher and is still out of action. Unfortunately for Mr. Bryant, that house of cards serves as a telling metaphor for the Lakers’ season. And unfortunately for Turkish Airlines, they still have a lingering image problem in one of their largest hubs. The kid seems to be the only one who came out ahead here.
H/T Bob Harkins.
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