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Yep, a cash-strapped Greek soccer team is being sponsored by a bordello

Oct 19, 2012, 9:00 AM EDT

Greece Men In Pink AP

No, it’s not Breast Cancer Awareness Week in Greece … the pink jerseys these amateur soccer players are wearing are for another reason entirely. Voukefalas, a club in Larissa, central Greece, has found a new way to pay the bills: it is being sponsored this season by Villa Erotica and Soula’s House of History. Yes, they are both bordellos. The beautiful game and the world’s oldest profession, together at last.

With the Greek economy failing in major fashion, one of the hardest-hit sports is amateur soccer: teams are folding all over the country. So, desperate times call for desperate measures. Other teams have also sought out unusual sponsors.

One team took on a deal with a local funeral home and others have wooed kebab shops, a jam factory, and producers of Greece’s trademark feta cheese. But the small amateur Voukefalas club which includes students, a bartender, waiters and pizza delivery drivers is getting the most attention for its flamboyant sponsors.

League officials won’t actually let the team wear the pink jerseys during games, according to this report — but the photo here, taken before a recent playoff game, sure makes it look like they’re getting ready to take the field in them.

This is controversial in Greece. Won’t someone think of the children, plead some? But this is a growing trend, I’m predicting. You recall of course the Landshut Cannibals, a German hockey team in the 2nd Bundesliga league. They are also sponsored by a brothel, and have the jerseys to prove it.

  1. myopinionisrighterthanyours - Oct 19, 2012 at 12:22 PM

    Do you really want to go to a bordello named “House of History?” Or it that for the sexagenarian clientelle?

  2. sofiamog - Oct 19, 2012 at 1:58 PM

    You know stuff is bad when you rely on the sponsorship of a brothel to stay afloat, and with the economic crisis getting worse, it seems like the professional whores of Greece, for once, are the ones paying. Funny considering how much these men have probably spent on celebratory blow jobs, it appears their getting a refund…