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In case you missed it, Victoria’s Secret opened a store at Cowboys Stadium on Monday

Oct 2, 2012, 3:49 PM EDT

Jessica Hart, Elsa Hoskman AP

The Cowboys got toasted by the Bears on Monday Night Football, but it wasn’t all bad news at Cowboys Stadium. Earlier that day the much-ballyhooed Victoria’s Secret Pink store opened on those premises — the first such Pink store on the grounds of a pro sports venue. And it was all the more special considering that Monday was the beginning of National Breast Cancer Awareness Month.

In the photo above you’ve got your Victoria’s Secret models Elsa Hosk (left) and Jessica Hart just following the ribbon-cutting ceremony.

I’m not sure what the marketing strategy is here: NFL fans have a hankering to shop for sheer, lacy garments during football games? But when it comes to business, Jerry Jones usually knows what he’s doing.

  1. t16rich - Oct 2, 2012 at 9:18 PM

    Dez Bryants new locker room? He had more balls go through his hands on Monday Night than any Victoria Secret model.

    • thraiderskin - Oct 3, 2012 at 10:44 AM

      HEYO!

  2. crankyfrankie - Oct 2, 2012 at 10:35 PM

    It is a good place for Romo to pick up his post game wardrobe.