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NY Post columnist goes off the rails on Jay-Z: ‘Why the Brooklyn Nets when they can be the New York N——s?’ (with update)

May 4, 2012, 11:03 AM EDT

Brooklyn Nets Basketball AP

New York Post columnist Phil Mushnick is a longtime critic of Jay-Z’s co-ownership of the Brookyln Nets — plus, I’m guessing, he’s not much of a rap music fan. But this may be a little much. In his column today, Mushnick suggested that Jay-Z go all the way with his black-and-white marketing motif and, well, read it for yourself: (Update with Mushnick response, below).

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

I think that Mushnick (a.) does not have a clear understanding if Jay-Z’s music, and (b.) may need an intervention.

H/T Bob’s Blitz.

UPDATE: Mushnick emails Bob’s Blitz, commenting on the response to his column note:

Bob – Such obvious, wishful and ignorant mischaracterizations of what I write are common. I don’t call black men the N-word; I don’t regard young women as bitches and whores; I don’t glorify the use of assault weapons and drugs. Jay-Z, on the other hand…..Is he the only NBA owner allowed to call black men N—ers?”

Jay-Z profits from the worst and most sustaining self-enslaving stereotypes of black-American culture and I’M the racist? Some truths, I guess, are just hard to read, let alone think about.

(Same column I provide support for Amar’e Stoudemire at a time when everyone in town is ripping him to shreds. That was my LEAD, too, but what does that matter?)

Bob’s Blitz also says that NY Post editors did not have an issue with the topic and that there will be no further comment on it from Phil.

  1. rayburns - May 4, 2012 at 1:36 PM

    If this wasn’t the Post,I’m thinking that Mr. Mushnick would be taking a vacation from work… since it is the Post, he’ll probably be promoted…

  2. eightysixisback - May 4, 2012 at 3:18 PM

    Chris Rock used the New York N_____s line a long time ago but he was talking about football. He pointed out that calling washington the redskins was really no different than having a team called the new york n_____s. it was really funny when he said it though.

    • michiganhockey11 - May 4, 2012 at 3:31 PM

      I was just about to reference the same Chris Rock comedy routine. You are correct, it was absolutely hillarious. He also referenced “The Denver D___s” as well in that bit.

      That was old stuff from Chris Rock. When he still had a flat-top

      • medtxpack - May 4, 2012 at 4:30 PM

        and was still funny

  3. Fink - May 4, 2012 at 4:33 PM

    I can’t wait for the first Knicks/Ni**ers game and all the rioting and violence that will break out after two of the most over-hyped and mediocre basketball teams square off… LOL. I think Mushnick is right on point with his column. I bet you would be extremely hard pressed to find another owner who would have Dwight Howard to dinner and greet him by sayin, “‘sup n*gga? we gon’ do dis’ sh*t hurr in crooklyn o wat?” HOVA!

    Jay-z is a joke and will be worse for the NBA than Jordan (as an owner of course)

  4. Fink - May 4, 2012 at 4:38 PM

    And to the writer of this article, saying perhaps Mushnick doesn’t have a clear understanding of Jay-z’s music? There’s not much to get, Jay-z along with other rappers of his era rode the coattails of the crack epidemic and the violence it entailed, whether between citizens or the police, to the top of the hip-hop industry. Once there, the style may have changed but the overall message remains the same, get money at whatever cost. Under that mantra, changing the logo to a 9mm with hollow points and changing the team name (thought admittedly not to n*ggers), are really not that far out of touch with what actually goes on in reality. I’m sure you can recall the clothing line, FUBU (For Us By Us)?

  5. agelardi - May 4, 2012 at 4:53 PM

    The black and white motif is totally appropriate, it’s as boring as the team is.

  6. jamesarush - May 4, 2012 at 7:23 PM

    Why do white people always think they understand everything when they, especially people like Mushnick, understand nothing? The N word used by whites in any public forum is terrible. If Mr. Mushnick feels such a need castigate JZ’s choice of advertisement in such an unsavory way maybe he should also attack the white owners who have no scruples when it comes to advertisement methods.
    Mr. Mushnick you do not know us that well. If you are speaking for your Tea Party members we know where you are coming from. Just because it is open season on black presidents, does not mean it is open season on African Americans as a whole.
    Mr. Mushnick, please express your racist views on the Ditto head Limbaugh show which I am sure you are a member of. You do not deserve your high status.

  7. wittgene - May 4, 2012 at 7:56 PM

    What I don’t understand: Why is Jay-Z the N-word because he’s part owner of the Brooklyn Nets? Was he stingy with his money for the residents of Brooklyn, NY. Oh! I’m sorry. He didn’t mean it that way. I apologize. He tried to besmirch Jay-Z: Because he is jealous and a racist; however, we shouldn’t let him stop talking or writing. “White Privilege” has had a rough time since November 2008.

  8. sgm405 - May 5, 2012 at 12:40 AM

    “Nigga” is just as bad as “nigger”…both words are disgusting.

    It’s sad that Jay-Z is looked up to by so many young black men…there’s so many wonderful African-American role models to choose from, and yet so many still try to emulate the racist, sexist, egomaniac rapper.

    • sabatimus - May 5, 2012 at 10:34 AM

      Exactly. He talks about “respect”, but himself doesn’t know the meaning of the word.

  9. bfl8 - May 5, 2012 at 7:04 AM

    Phil Mushnick has used his column to satisfy a personal attack he has on Jay-Z. Stooping to racist remarks and attacking a man for what exactly? For moving a team that is desperate for a change? For changing their name? For changing their uniform color? I don’t understand, what problem this is for the city of Brooklyn or the game of basketball. Ok so Jay-Z is a “gangster rapper.” He uses explicit language in his songs, so that takes away his right (along with the other 2 owners of the Nets) to do whatever he wants to the team HE OWNS! Phil Mushnick comments seem so disrespectful and uncalled for on so many levels. Jay-Z has built himself up from nothing to the status he has today. How did he do this? Killing? Selling drugs? Raping women, pillaging? Jay-Z is a business man, he’s arguably one of the most successful hip hop artists of all time. He obviously has had experience in taking a product and making it sell or improving it. This ranges from his records, to his record company, clothing company…etc. In case Phil Mushnick or anyone else hasn’t noticed, this hip hop culture is mainstream now. Go to a Lil Wayne, Kanye West, or Jay-Z concert and check out the audience, mostly caucasians. And if you look at a majority of the NBA players, the way they dress or carry themselves has all been influenced by this hip hop culture. This dates back before Jay-Z, remember the Fab 5? If it wasn’t for them Lebron James and Kevin Durant would be wearing shorts so short that they would have to be censored. Of course I’m speaking in hyperbole and over generalizing but at the same time we must not be naive to the times and changes in our society. And embrace and welcome change that be ignorant and close minded. Phil Mushnick needs to get with the times and settle personal grudges face to face with the man himself.

  10. mybrunoblog - May 5, 2012 at 9:42 PM

    Mushnick makes good points. Go read his article before commenting…How many white guys would the NBA allow to own a team if they sang song and used words like niggers, whores, and bitches like they were no big deal? Of course the answer is none. The NBA would rightfully not allow a man like that to own a team and that is the message Mushnick is essentially trying to get across.

    The hippocrates over at the NBA make me laugh but they have plenty of company from some people in our society.