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Acura apologizes for Super Bowl commercial casting call: wanted African-American actor who was ‘not too dark’

Apr 18, 2012, 1:05 PM EDT


It was one of the best Super Bowl commercials, and now it’s spawned a pretty big controversy. Acura is in damage control right now, after a casting sheet for its commercial for Super Bowl XLVI leaked, revealing a call for a “nice looking, friendly” African-American actor who is “not too dark.” Oops. See the video below. London Daily Mail:

The document, obtained by TMZ, reveals they were looking for a ‘nice looking, friendly’ actor to take the role.

As can be expected, one man who was told that he did not fit that description was upset by the criteria.

On Wednesday afternoon the company put out a statement apologizing to anyone that was offended by their choice of words.

‘We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor,’ the statement read.

‘The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.’

The commercial, of course, features Jerry Seinfeld bargaining with another customer to obtain the first Acura NSX. It featured the return of the Soup Nazi (no complaints about that name, ironically), and the diner from Seinfeld … plus a cameo by Jay Leno in a rocket suit.

No word on any outrage from the Ferris Bueller commercial.

  1. skids003 - Apr 18, 2012 at 4:46 PM

    Wait a minute!! According to the document obtained from TMZ, it says “nice, friendly looking.” According to Rick’s “quotes”, he adds in the “not too dark.” Did you just add that Rik to sensationalize it (ala NBC), or was it actually in the original document.?

    • Rick Chandler - Apr 18, 2012 at 6:03 PM

      We love you, Skids, and the front door at Out of Bounds is always open to you. Even if your reading comprehension skills are not the best. Please read the document again.

      • skids003 - Apr 19, 2012 at 8:16 AM

        My reading comprhension skills are fine Rick. It’s your writing that at times lacks ‘skill.” Don’t let NBC get to you.

      • hamstergram - Apr 19, 2012 at 10:18 AM

        seems your reading skills are not fine, skids. it clearly says “not too dark.” wtf is your problem?

      • skids003 - Apr 19, 2012 at 12:28 PM

        Not in the grey area, hamster. Is that the TMZ quotes or Rick’s?