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LeBron James to team with Dunkin’ Donuts in China, will introduce the terrifying pork donut

Mar 5, 2012, 5:25 PM EDT

lebrondonut

It’s a donut only Homer Simpson would love: filled with shredded pork, and, it’s rumored, dried seaweed (photo below). It will soon be available in China, where Dunkin Donuts is set to make a big marketing push with its new spokesman, LeBron James. This is actually true: one-third of Dunkin Donuts stores are in Asia, and they’re aiming to open about 100 more in China alone over the next year. So marketing in that neck of the woods is big business, and you need a big spokesman. Mmmm, LeBron and donut pork. NESN:

Dunkin’ Brands (Dunkin Donuts and Baskin Robbins) announced that it is teaming up with the Miami Heat forward in an attempt to grow its brand in Asia, of all places, according to The Associated Press.

The multiyear deal is said to be worth millions.

What of these tempting pork donuts of which you speak? Reuters:

“Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork — that’s in China,” Chief Executive Officer Nigel Travis told Reuters in an interview.

“We also have a range of other savory products that we have been testing and introducing country by country.”

Here it is folks: the shredded pork and dried seaweed donut. Looks like something Ricky Gervais would make Karl Pilkington eat on An Idiot Abroad. Enjoy, mate!

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  1. rooney24 - Mar 5, 2012 at 8:50 PM

    I’d try one. It sounds a bit scary, but I’d try it.

  2. askabutcher - Mar 5, 2012 at 8:52 PM

    You want bbq sauce with that donut?

    • muhangis - Mar 6, 2012 at 3:08 AM

      hahaha

  3. goforthanddie - Mar 5, 2012 at 9:16 PM

    So, a fresh-made pork-and-seaweed Hot Pocket? There are worse fast-food options.

  4. 67nova - Mar 5, 2012 at 9:17 PM

    I can see it now, in a couple of years when this endorsement is up he’ll be taking his talents over to Krispy Kreme.

  5. anotheryx - Mar 6, 2012 at 9:40 AM

    While it’s pork, it’s not shredded pork as we think of it. It’s more of a dried pork flake, very sweet and goes well with pastries. In fact you can find similar desserts in many Chinatown bakeries.

  6. riccismiles - Mar 6, 2012 at 12:06 PM

    Ever eat or hear of Pigs in the blanket? Ever hear of a McGriddle? Dont get snobby my American friends simply because this will be sold in CHINA -first-. The idea is ALL AMERICAN my friends. There is a great breakfast spot here in San Diego that used to sell a meal called “3 Musketeers”. It was three pancakes individually rolled around; ham, bacon and sausage. Mmmm mm good. This donut idea is in the same family and I’d try ONE in a heart-attack-beat!