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Super Bowl Ad Power Rankings: Enter the Soup Nazi

Jan 31, 2012, 11:16 AM EDT


There’s been a shift in the power rankings, as Acura has leaked its Super Bowl commercial featuring Jerry Seinfeld and the Soup Nazi. Will Jerry take over the No. 1 spot? (Hint: No soup for you). Find out following the jump.

1. The Bark Side, Volkswagen. As you know, George Lucas is re-releasing the six Star Wars movies in 3D, starting with Phantom Menace on Feb. 10. So of course there’s a commercial tie-in with the Super Bowl, and Volkswagen has taken the theme and run with it. The results are quite pleasing: witness dogs barking the Imperial March, with a nice little surprise at the end. (Obi Wan waves hand) “These are not the Snausages you’re looking for.” This is actually a teaser: Volkswagen’s two Super Bowl ads have something to do with a dog chasing a car and a group of Star Wars aliens.


source:  2. Make Your Own, Doritos. Our No. 2 commercial is really not an official Super Bowl ad at all: it’s an entry in the Doritos Tortilla Chip Crash the Super Bowl Contest that didn’t make the cut (top five). But even though Doritos didn’t choose this effort by the Austin, Texas filmmaking team of John Ramsey, Jack Dreesen and David Ward, it’s the one getting the most YouTube hits so far: more than 2.3 million as of this writing.


source:  3. Chevy Happy Grad, Chevrolet. Companies are starting to figure out that the best commercials are the homegrown variety. Zach Borst, a 26-year-old filmmaker from Long Island, wrote, produced and directed this one for Chevrolet’s Route 66 Super Bowl ad competition, and it was chosen above 250 others to be broadcast during the Super Bowl. I’m assuming Zach will get more than a mini fridge for his efforts.


source:  4. Transactions, Acura. We got a Ferris Bueller redux (see below), so why not the return of Jerry Seinfeld and the Soup Nazi? Plus, there’s the last living munchkin, an alien, and Jerry traversing Manhattan on a zip line. This is the extended version, so why not play along with me and guess which bits will make the final cut? Newman! Leno!


source:  5. Vampire Party, Audi. One of my favorite fantasies, killing off all the vampires from the Twilight films, comes to life in this commercial for Audi … or more specifically, for Audi headlights. Now, is there an option for shirtless werewolves?


source:  6. Matthew Broderick’s Day Off, Honda CRV. Aside from his greying hair and a few extra pounds, Matthew Broderick could still pass for 17. But is it wise to bring Ferris Bueller back 26 years later? I don’t know … you be the judge. Loved the ending, though.


source:  7. Sled, Suzuki. Dogs are hot this year: Sunday’s game breaks will be replete with canines barking John Williams soundtrack music, shilling for Doritos, and chilling in Suzukis. But as one YouTube commenter noted about this commercial: “Where does he buy gas?”


source:  8. Pepsi Max Checkout, Pepsi. The ever-suffering Coca-Cola delivery guy with a thirst for Pepsi products is back, and this time he has to contend with a blabby checkout girl, and Regis Philbin. Poor dumb sap.


source:  9. Drive the Dream, Kia. OK, admittedly there’s not much of this commercial here yet. But what I see I like.


source:  10. Mr. Quiggly, Skechers. Another preview, but this looks like it has potential. Mr. Quiggly in the sixth to win.

Super Bowl Ad Power Rankings will be updated each day this week, if there are new Super Bowl commercials good enough to break into the top ten. If you’d like to nominate one, contact:

  1. undeadjesus - Jan 31, 2012 at 11:28 PM

    I liked the Seinfeld/Acura commercial until Leno and his fat head decided to make an appearance.

    -10000 points

  2. rickd785 - Feb 1, 2012 at 6:02 PM

    Gerry pretty pretty good…..the rest not so much