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It’s Shirtless Tim Tebow Time in this new Jockey ad

Jan 12, 2012, 10:05 AM EDT

tebowjockey

You know you’ve made it as a pro athlete when companies start asking you to take your clothes off. Figuring we haven’t seen enough of Tim Tebow already, Jockey unveiled their latest Tebow campaign on its web site on Monday, showing us Tebow clad only in briefs — but tastefully done! Detroit Free Press:

The charismatic quarterback appeals to men and women, says Dustin Cohn, chief marketing officer of Jockey. The so-called “Tebow Effect” is driving up sales of Jockey’s men’s and women’s underwear products. He has been a “lightning rod” for the brand.

“Its very exciting for us. He is the hottest athlete in the country today. He’s trending among elite celebrity status,” Cohn says.

Cohn said that a previous Jockey commercial in which Tebow appeared shirtless for just a couple of seconds received an enormous amount of “complimentary” email, and thus the shirtless ad was conceived.

You’re welcome, ladies … OK, and you too, sir.

Best of all, Tebow can now get into all the Pro Athlete Underwear parties, along with Tom Brady and David Beckham.

  1. footba11joe - Jan 12, 2012 at 10:22 AM

    Is this some kinda underwear party?

  2. mjbulls45 - Jan 12, 2012 at 9:01 PM

    He’s trending among elite celebrity status,” Cohn says.

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    trending? – he’s past that

    some people would legitimately die for Tim Tebow.

    I dont see anyone else lining up to take bullets for their favorite singer or actor…