Dec 29, 2011, 4:39 PM EDT
The Philly Wings, a National Lacrosse League team, is putting players’ Twitter handles on their jerseys for one game — vs. the Buffalo Bandits on Feb. 12. But that’s not all. The Wings are requiring that all their players maintain a Twitter account. I see no way that could end badly.
They’re not the first team to do the jersey Twitter thing. As we learned here on Halloween, the Spanish soccer team Valencia did it in September, followed by Mexico’s First Division soccer team, Jaguares de Chiapas, a month later.
But the Wings’ Twitter jerseys are a first in the U.S. for a pro sports team.
Every player on the Wings roster will have his Twitter handle stitched onto the back of his jersey, in place of traditional last names, as an effort to help increase engagement and awareness for use of the social media tool. The Wings front office staff will require each player on the team to create and/or maintain a Twitter account and will be holding a formal Twitter training session prior to the start of the season.
Reaction to the Wings’ jerseys have been mixed.
The next step, of course, is live game interaction with fans. You could tweet Mark Sanchez about his decision to throw the ball out of bounds on a play to end the game, or suggest a play for Joe Flacco. Fun!
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