Skip to content

Raiders sue hamburger chain, say they ripped off their trademark

Dec 8, 2011, 2:04 PM EDT

raidanation's03

Now I’m no copyright attorney, as far as I know. But I find this Nathan’s Giant Hamburgers advertising display to be just a little bit of a ripoff of the Oakland Raiders’ logo and trademark. Especially since the ad is on a billboard right next to O.co Coliseum, home of the Raiders.

And the Raiders agree. Even though Al Davis is no longer with us, his litigious nature still haunts the organization: They’re suing Nation’s for trademark infringement and unfair business practices. See the lawsuit details here (pdf).

Raid a Nation’s … get it?

The “Raid a Nation’s” slogan is an obvious reference to the famous Raider Nation mark that identifies the Raiders and their loyal fans.The advertisement is easily visible to thousands of game day fans, as well as countless others who drive by the complex every day.

To add insult to injury, Nation’s also altered its own logo — the cartoon hamburger — by putting an eyepatch on it, similar to the one worn by the Raider’s logo character. “The unmistakable, overall message is that Nation ’s and the Raiders have a marketing or sponsorship relationship of some kind when, in fact, the opposite is true,” the team says.

I would think that such a billboard would be advantageous to both organizations. But since the Raiders don’t, I can see their point of view as well. I wouldn’t have a problem with the ad if Nation’s hadn’t have used the Raiders colors and font … not to mention the eyepatch.

Even though I live in Northern California, I’ve never met anyone who’s actually eaten at a Nation’s. Now, In ‘n Out Burger on the other hand … if they mess with that, they’ll have an Occupy Wall Street situation on their hands.

  1. lapsncaps - Dec 8, 2011 at 10:29 PM

    They must now be called, The Hamburgulars.

  2. trbowman - Dec 9, 2011 at 1:46 AM

    Team Pup N Suds

  3. mjbulls45 - Dec 9, 2011 at 11:57 AM

    does this burger franchise have a legal team?

    did anyone in their PR/Marketing Dept think there might be a legal problem with doing all that?

    its a clear rip off of a Raiders franchise that is a global brand,

    Raiders are football , not fast food…

    now if the burger chain wanted to do a joint venture with the Raiders and become their official burger at the home games or the bay area, thats 1 thing, then they are paying the Raiders, all is fair,

    but to jack them for their slogan and logo is ridiculous,

    im gonna start making my own sneakers and call them “Old Balance” or “Sike” or “Reebork” , maybe over armour , or addidas with 4 stripes!

  4. redux23 - Dec 9, 2011 at 9:15 PM

    what rock have you been under and not been to nations if you live here? i suggest you try em. just about on par with in and out and a longstanding norther california chain.

    though not necessarily the brightest marketing department

    • mjbulls45 - Dec 10, 2011 at 11:02 AM

      ha … ummm how about the Oakland Raiders are a global brand,

      F burgers dude, I wouldnt compromise the global brand of a historic NFL team for burgers…

      thats just me though , regardless of how GREAT the burgers and food are…

      you go anywhere in the world and talk Raider Nation they are talking Al Davis football , renegades, silver & black, John Madden, the whole 9 ,

      they aint talkin about burgers…