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Tuesday Blogdome: Guess how much Penn State merchandise sales have dropped since the scandal?

Nov 22, 2011, 4:47 PM EDT

Penn State Merchandise AP

[From Sports Business Digest] WE ARE! Losing Money. As the Jerry Sandusky scandal continues to unfold at Penn State University, many people assumed that the Penn State brand — known nationally as pristine and rule abiding — would take a hit. Although probably few guessed that the hit would be this big, this fast.

Industry analysts are reporting that sales of Penn State hats, shirts, and various other PSU-branded items have dropped around 40% compared to the same time last year. Clearly, the 40% drop is more than statistical insignificance, and even more importantly, the significant drop occurred quickly.

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