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Josh Hamilton’s grand slam costs flooring company $500,000

Sep 15, 2011, 11:09 AM EDT

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And just like that, we have a new home run call for Texas Rangers broadcasters: “Free carpeting, amigo!” No, CC Carpet & Floor Design didn’t go bankrupt following Josh Hamilton’s grand slam on Wednesday. The company offered free flooring and countertops to anyone who purchased them between Aug. 29 and the end of the season if Hamilton hit a grand slam during that time. That promotion cost the company roughly $500,000 with one swing of Hamilton’s bat. But owner Steve Fitzgerald says everything is fine: he had grand slam insurance.

“I’m excited. I’m great,” said Fitzgerald, who had secured an insurance policy before offering the promotion. “I wish he could have waited until the last game of the season so more people could have gotten it.”

Hamilton doesn’t just promote the company. He is also a customer. Fitzgerald said that he had been at Hamilton’s home Wednesday, and Hamilton confirmed that he’s in the process of sprucing up the house with CC Carpet. Hamilton was also pretty pumped about the grand slam.

“CC Carpeting,” Hamilton said. “The situation doesn’t come that often, so when it does you can’t help but think about it. I’m in the business of giving back. It’s cool.”

No, you can’t roll up and buy free carpet this week … the promotion ended as soon as Hamilton hit the grand slam. And the owner had to pay a premium and possibly a deductible on the insurance policy, I’m assuming. But the free publicity was likely worth it.

Carpet company owner ‘excited’ about Josh Hamilton grand slam [Fort Worth Star-Telegram]