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Wakeup Call: Premier League team starts lingerie line

Sep 8, 2011, 9:00 AM EDT

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katyperrylingerie02 Getty Images

Stupid sexy Newcastle United …

Noting that up to one-third of its fans are female but less than two percent of its merchandise is designed for women, Premier League Newcastle United owner Mike Ashley had a great idea. Team-branded lingerie. Although this seems more like a present for the guys. Anyway, here’s the London Daily Mail’s take on it:

Perhaps inspired by the pictures released this week of owner Mike Ashley peeling away his clothes and dancing to the Tom Jones classic You Can Leave Your Hat On, the club have launched its own line of lingerie.

Thankfully, Newcastle called upon the services a far more slender and attractive model for the promotional photo shoot, although for the bigger bras, Ashley may yet get the call.

Cheeky bastards!

The Premier Lingerie web site promises “bras, briefs, French knickers, stockings, suspender belts and camisoles in a variety of sizes.” Plus, thongs starting at $5.

Photos here, and some more here.

This isn’t a first in the Premier League: West Ham had a limited edition Katy Perry line of lingerie in 2009 (above photo).

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Hey, if this finally moves the plot along, I’ll follow them too.