Aug 17, 2011, 12:05 PM EDT
In New Zealand’s defense, it’s an island out in the middle of nowhere populated almost entirely by sea lions and hobbits. So when they go a little off the rails and produce a Rugby World Cup ad campaign like this, it’s best to just shake your head sadly and move on.
Pictured here is former New Zealand national team rugby player Sean Fitzpatrick, sitting in a tiny flesh-colored car shaped like a fist. It gets weirder. In the leaked TV ad produced by Telecom Corp. , Fitzpatrick is urging New Zealand residents to abstain from sex while the All Blacks are participating in the Rugby World Cup, which begins Sept. 9 in Auckland, and will last six weeks. Participants will receive black rubber finger rings to show their support. The ad’s creators insist that it’s “funny” and “edgy,” but you be the judge. I found it “confusing” and filled with “nightmare fuel.”
New Zealanders are not happy, claiming that the ad opens their tiny, kiwi-infested nation to further ridicule.
Ad man David Walden said the campaign is rubbish and “unfortunate”.
“I think there are two things in New Zealand that are pretty sacrosanct. One are the All Blacks and the other’s sex,” Walden said.
“And when you’re trying to link those two things together and put a big corporate like Telecom alongside it, whilst we kind of get the joke, I think it’s a bad joke and I think it’s flopped.”
Furthermore, plans to produce posters with the slogan, “Touch, pause and don’t engage” were scrapped, as were plans to place signs above urinals in bars and restaurants reading “Think of your mum in a bikini — Abstain for the All Blacks.”
As for the ad’s official slogan, “Backing Black,” AC/DC should sue.
If you have to use a video by New Zealanders, I would have gone with this one:
No Sex Urged as Cure for N.Z. Rugby Drought [Bloomberg]
- So long folks, it’s time for me to take off 18
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- Lock and load, it’s youth baseball fundraising time: league raffling off AR-15 rifle (video) 8
- Sim Bhullar is a large basketball player, and I mean it. Anybody want a peanut? 0
- What’s with kids and all these death-defying stunts? 674
- Nothing to see here…just a 70-yard field goal by a high-schooler (video) 3
- None found