Jul 21, 2011, 3:14 PM EDT
So many of us assumed — and by ‘many of us’ I mean ‘me’ — that the U.S. national women’s soccer team wouldn’t be getting much in the way of endorsements after losing to Japan in the Women’s World Cup final. I am shocked to learn that I was wrong. Hope Solo, Abby Wambach and Alex Morgan have signed a marketing deal with Bank of America to serve as spokespeople for “a charitable program around the Bank of America Chicago Marathon in October.” The deal will be formally announced Friday.
Goode said marketers are looking beyond the final score of U.S. vs. Japan. “More than winning it was really the incredible sense of teamwork that attracted the bank to Abby, Hope and Alex,” he said Thursday.
So their teamwork is what attracted you, but you didn’t sign the entire team? Just took the three best players and left the rest for Arby’s and local car dealership TV spots. That makes perfect sense.
Or maybe on Friday they’ll announce that they are signing the entire team: It wouldn’t be the first time I’ve been wrong this week … or even in this post.
U.S. women’s soccer stars land marketing deal [USA TODAY]
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