Jul 13, 2011, 3:33 PM EDT
In Willie Wonka and the Chocolate Factory, Charlie did a good deed and got free candy for life (his dentist was not amused). But Christian Lopez seems to be cashing in on his good deed in a larger way. Lopez may not have chosen not to profit on Derek Jeter’s 3,000th hit ball, but that won’t stop corporations from cashing in on Lopez.
As you know, Lopez returned the home run ball that Jeter hit for No. 3,000, and got a bunch of signed memorabilia, plus tickets, in return. As we told you on Tuesday, that put Mr. Lopez on the hook for about $14,000 in taxes, by one estimate. But, Miller High Life to the rescue! Here’s their press announcement today:
“Miller High Life believes you should be rewarded for doing the right thing, not penalized,” said Miller High Life Brand Manager Brendan Noonan. “We want to recognize Christian Lopez, and in turn everyone like him, for doing the common sense thing and help him continue to live the High Life.”
Lopez probably wasn’t even aware that he was living “the High Life,” but there you go. Miller gets a bunch of good publicity, and Lopez is relieved of any possible tax burden on his Yankees swag.
But that’s not all. Topps also wants to cash in on Lopez, and has announced that they will produce a Christian Lopez baseball card.
Company vice president for sports Mark Sapir says Topps employees were impressed by Lopez’s selfless act.
But will trading card enthusiasts be impressed by a baseball card depicting a 23-year-old cell phone salesman? Very sad future conversation between two kids: “I’ll trade you the Christian Lopez rookie card for three Rudy Giulianis.”
Fan who returned Jeter ball getting baseball card [NBC Sports]
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