Skip to content

Mountain bike pro could lose sponsorships, freedom after being identified in riot photo

Jun 20, 2011, 6:11 PM EDT


If you don’t already know who he is, meet Alex Prochazka, aka Alex Pro, a prominent pro mountain biker from Whistler, B.C. who, among other laurels, is the only biker outside the U.S. to have a sponsorship with Target retail stores. Well, make that did have a sponsorship with Target, after they see this.

That’s Alex in the camouflage hat with his tongue sticking out having a whole lotta fun at the Vancouver riots, but more importantly, he’s wearing a t-shirt emblazoned with his biggest sponsor, Oakley. Now, according to, Prochazka is in danger of losing that sponsor, as well as his entire career.

This star mountian biker is now regretting helping tip over the car and posing in front of it with clothes from his sponsors. He has lost his sponsorships, and most likely his career will be on the line.

Should we feel bad that Alex Pro will now have to rebuild his reputation? No. When you get picked up by a sponsor, you’re their representative and a role model for the younger generation. And if you’re rioting, then you’re setting a bad example. My suggestion is for him turn around and make things right so that he can regain the respect he lost from his peers.

As you can see here, that appears to be Prochazka helping to tip over a car. Nice work. As your hipster mountain biker friends would say, you should have stepped off, dude.

The reaction from Oakley:

We are currently reviewing our relationship with Alex Pro & will be taking actions to see that Alex becomes aware that we do not accept behavior like this from any of our athletes or spokesperson(s).

That sounds ominous. There’s a difference between rioting and embarrassing mom and dad, and rioting while wearing the t-shirt of one of your major sponsors.

Post from 2009 on Prochazka:

Last week I hooked up with Alex Pro to talk about his new Commencal bikes. Alex, son of Tom Pro is typical Whistler ripper. Quiet and confident he was the second person to do a double backflip in a competiton. You can see him riding in the Whistler Bone Yard, racing downhill or hitting the Air Dome pretty much all summer long, when he is in town.

Alex Pro’s mounting bike sponsorships in Jeopardy after being caught flipping car during riot []
Alex Pro sponsored by Oakley photographed in Vancouver riots [Publicshamingeternus]

  1. socialjustice71 - Jun 21, 2011 at 12:40 AM

    I contacted Oakley canada today and they seem to be standing around with their hands in their pockets doing nothing. They are still currently sponsoring Alex Pro.Way to support rioting Oakley!!!!

    • ktrueman - Jun 21, 2011 at 1:45 PM

      Oakley Canada announced on their Facebook page that they have official dropped him…

  2. SomeGoodAdventure - Jun 21, 2011 at 4:55 AM

    More details, photos, quotes on the Alex Pro situation can be found on this adventure news website from Vancouver;