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Thursday Blogdome: Now you may own David Beckham’s underwear (finally)

May 19, 2011, 4:47 PM EDT

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Brand it like Beckham! Sure, he may have a baby girl on the way, but that doesn’t seem to stop this father of three sons’ entrepreneurial gears from turning: David Beckham, alongside business partner Simon Fuller (who’s behind the American Idol franchise), is planning to launch a bodywear line and a new men’s fragrance this year, Women’s Wear Daily reports.

The much-anticipated line of underwear will be Beckham’s first branch into branded apparel. The 36-year-old soccer star has been the face and body of Emporio Armani underwear for the past four seasons, an experience to which he considers a catalyst to wanting to start his own. [US Weekly/MSNBC]

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