Well, at least Mike Singletary has that Coors Light money to look forward to

Fired coaches of the NFL, rejoice! Your difficult lives of morning golf, occasional weeping, and trying to convince everyone that even though you were just dismissed for incompetence, you’re still enough of an expert to be a commentator, just got a little bit easier. CNBC’s sports-business guru Darren Rovell has revealed what we’ve all been wondering for years– just how much do the ex-coaches featured in those horribly unfunny Coors Light ads get paid? The answer: enough.

Anyone who has watched NFL football in the past few seasons knows which commercials I’m talking about– a generic enough group of 3-4 Bro-style twentysomethings (who else would you expect in a beer ad?) are comically misplaced in an NFL press conference, peppering the coach with an increasingly irrelevant series of non-sequiturs and each time receiving an out-of-context clip from a previous actual press conference as a reply. It’s actually an original idea for an advertising campaign; the only problem is in the execution– most of the set-ups are something a fourth-grader could have come up with, and practically every punchline falls somewhere between “meh” and “that’s the best they could do?”.

But much more importantly than the creative direction or artistic merit, who gets paid? Well, the coaches in question receive a right’s fee, which is some sort of fancy business term I’ll leave to Rovell to explain:

“The coaches get a rights fee,” said Tom George, senior vice president of athlete property marketing at Octagon, who negotiated the Coors Light deals for Billick and Edwards.

“So they don’t get paid for each time it runs. It’s basically compensation for use of their image and voice and it’s commensurate with the money a celebrity might make when they are in some way associated with the product without taking any time away to do it,” George said.

No truth to the rumors that Andy Reid was  interested in appearing in these ads in the future, until reading the part about not being able to take away any time while doing so.

But go forth, former coaches– ye tiny tyrants and butchers of playbooks, ye mismanagers and ye underinspirers, ye of inflated egos and deflated expectations, go forth and collect your spoils, so well deserved! Be rich and be merry.

NFL spokesman Brian McCarthy said that Coors pays a licensing fee to NFL Films for the ability to use the footage in its commercials.

Next season, it will lose that privilege as Bud Light will become the beer of the league.

Ouch. Well, I’m sure your son’s high school teams all still need offensive coordinators.

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How Much Do Former Coaches Makes From Those Coors Light Ads? [SportsBiz]