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Video: Vick gets first post-prison endorsement deal

Dec 15, 2010, 11:37 AM EDT


Yep, Woodbury Nissan — located in New Jersey, just across the river from Philly — is likely to get a bit of backlash over its new commercial featuring Michael Vick. But if you think about it, it’s pretty smart. In handing Vick his first endorsement opportunity since going to The Big House for crimes against canine-kind, the dealership knew that it would draw national attention; or anyway, far more looks than if they had used Ross Gload.

In the video below, Woodbury Nissan uses an ESPN-type approach to show Vick as the new employee; a salesman who just wants to please. As a comedy bit it’s too long, and most of the jokes aren’t strong enough. There’s no one in a Tashard Choice Cowboys jersey asking him for an autograph, for instance; which would have been epic.


Tom McMenamin, executive manager of the dealership, says it’s “100%” Vick’s first endorsement since his release from prison. McMenamin was “hesitant” at first that dog and animal lovers would go ballistic over using Vick. But the response from customers has been positive. “They love it. They love the spot,” he says. Now, that McMenamin has got Vick under contract he’ll offer the same deal to Cliff Lee of the Philadelphia Phillies.

Vick is not getting paid but he does get the free use of a customized Nissan Armada worth $54,000.

Of course when McMenamin says that customers “love the spot,” we have to believe him, because there’s no way a car salesman would lie, right? Also, in order to be a customer, you have to be on the lot. What about all the people who are staying away because of the commercial?

More importantly, is this the commercial that breaks the ice and lands Vick a bunch of other endorsements? Or is it an anomaly? Dogs buy cars too — or at least their owners do. My guess is that men are going to respond well to this ad, but women — who actually operate the purse strings — will stay away. Woodbury Nissan profits will stay even, and the only thing that gets hurt is the art of comedy.

Would you buy a car from ex-dogfighter Michael Vick? [USA Today]

  1. lka88 - Dec 15, 2010 at 4:19 PM

    Absolutely, positively disgusting. For anyone who thinks that it is ok to continue to put this worthless waste of space on a pedastal, imagine someone attaching electrodes to your body and then dropping you into a swimming pool. This is how this sick SOB tortured poor defenseless animals. The very fact that he was allowed back into a position that will allow him to be a role model to children is disgusting enough but to REWARD him for receiving a slap on the wrist and accepting his so called apology is why the human race deserves to pay for every ugly appaling pox that is bestowed upon us. Everyday I see more evidence that the human race is not the evolved beings that we pretend to be.

    • mustbenugs - Dec 15, 2010 at 4:44 PM

      u mad? lol.

      Some people need to get over it. I support this!

  2. fouldwimmerlaik - Dec 15, 2010 at 4:52 PM

    The place is in New Jersey….it figures.

  3. utopiayes - Dec 15, 2010 at 5:01 PM

    I think its excellent that Michael vick has being given a second chance. People that want him to disappear off the face of the earth are extremist. He’s paid his dues. Good luck to you Michael Vick!

  4. bigashish - Dec 15, 2010 at 7:52 PM

    Ika88: I hope your entire family is bound, gagged, and sent to the firing squad by an angry mob of militant extremists.

    How’s that for the human race? Douchebag.

  5. 11hawkinst - Dec 15, 2010 at 8:30 PM

    As a Philadelphia resident, I’ve seen this commercial for a couple of days now. I think it’s pretty good (for the extremely low bar that car ads are set at). I think it’s great they got Vick… especially since most Eagle fans will lean towards pro-Vick (playing on the Eagles and all) rather than be disgruntled by it. I will say that this is an extended version of the commercial, because I haven’t seen this longer version. Usually, they just play random parts of that clap in a :30 second commercial slot.

    Also, I wouldn’t call it an ESPN type commercial because it’s obviously a rip-off of The Office (piano intro, mockumentary style interviews, same sort of humor/jokes).