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What? Tiger Woods is turning down endorsement deals now?

Mar 5, 2010, 3:00 PM EDT

Oh, the Irony Police are going to want to investigate this: Tiger Woods, apparently not willing to tarnish his good name by having it connected to a sports betting site, has turned down a multimillion-dollar offer from Paddy Power, one of the world’s biggest wagering houses. The Irish bookmaker revealed today that Tiger’s representatives at IMG have rejected a $75 million, five-year sponsorship deal. Paddy Power responded of course by saying that it would be back with a revamped offer. Yeah, you pretty much have to double down if you’re a gambling site.
See, Gatorade? Tiger doesn’t need you! You either, AT&T! All he needs is this paddle ball game, and this chair. And that’s ALL he needs!

Of course, I have a pretty good clue as to why Tiger turned this down. Wasn’t it just hours after Woods crashed his SUV on Thanksgiving night that Paddy Power had posted odds on a potential divorce with wife Elin Nordegren? Yeah. Tiger has a funny way of remembering things like that.

Paddy Power’s approach, which a spokesman described as “100% serious and not a publicity stunt,” may test Woods’ worth in the wake of the sex scandal and IMG’s rejection of the initial offer shows they’re prepared to defend that value.

“He’s unquestionably the world’s biggest sports star … Tiger’s a big brand and name. He’s up there with the Pepsi Colas and Coca Colas,” the Paddy Power spokesman said, adding that a deal would also be performance-related as to the number of major tournaments Woods wins.

Paddy Power is a big player on the sports betting scene; they were at EUR23.80 on the Irish Stock Exchange today, compared to EUR12.10 this time last year, according to They aren’t above throwing around money for publicity’s sake, either. Perhaps you’ll recall that in August, they paid out $2.12 million when they prematurely declared Woods the winner in the PGA Championship. Woods eventually lost to Y.E. Yang of South Korea.
Paddy Power Chases Tiger Woods Sponsorship, Initial Deal Rejected []

  1. jaime - Mar 5, 2010 at 7:14 PM

    After what Paddy Power putting bets on Tiger now they want to give him money smart move for Tiger not taking the money.

  2. KingDavid - Mar 5, 2010 at 7:18 PM

    Dare I say “God I wish I had his problems!”

  3. hamjor - Mar 5, 2010 at 7:42 PM

    I agree… smart move. Signing on with these folks for any amount would smack of desperation, as if the lost endorsement dollars pose a problem for Tiger. They don’t.

  4. John B. - Mar 5, 2010 at 7:46 PM

    They’re not stupid…Look at all the advertising they got just for making him an offer !!

  5. rochelle - Mar 5, 2010 at 8:06 PM

    Awesome The Jerk reference Rick!!

  6. hmmph! - Mar 5, 2010 at 8:22 PM

    This just the 1st. Many more will pursue the vacant spot on his bag.

  7. kd - Mar 5, 2010 at 10:15 PM

    So the male “ho” gets an offer from a gambling venue? They’re just as stupid as he is!

  8. lemonella - Mar 6, 2010 at 2:29 AM

    To KD one suspects that you probably wish you had this male whore’s problem. Look up the definition of the word “ho” or the word it is intended to represent. No one paid him to screw around.
    Jealous, jealous, envious, and stupid are the likes of you. I bet you would be willing to have his money problem.

  9. FORCHRISTSAKE - Mar 6, 2010 at 2:57 PM


  10. Lion Woods - Mar 6, 2010 at 7:09 PM

    Tiger is still a force in the advertising world. The bet site took a gamble putting an offer under $100 mil on the table. Tiger is a very intellegent individual. He made a huge mistake and will make the necessary adjustments and go on to fullfil his destiny as the worlds #1 golfer; ever. I can’t wait to hear his victory speech next time around at AT&T tourney time.

  11. Lion Woods - Mar 6, 2010 at 10:15 PM

    Thanks John. I appreciate the kudos. Tiger Woods… alien among us?

  12. Izzy Mex - Mar 17, 2010 at 2:25 PM

    It is sad that we “society” continue basing our judgment in the fantasy created by the media. Tiger is an athlete for us “the fans” He is the man that inspires and entertains us with his skills on the green. His obligation was never meant to create a role model for the rest of us; we choose to do it, all on our own. We should stop pointing fingers at him, making remarks, assessing his personal life, etc. The poor man has to deal with his own family not with us. At least I would not like to have somebody interfering with my personal life. His issues are between his wife and him, not with us.