Tag Heuer may have removed Tiger Woods from all of its advertising in the U.S., but there’s a reason that the Swiss luxury watch maker hasn’t bid him adieu completely. Other countries don’t necessarily think of the Tiger Woods scandal the same way that we do. Take China, for instance. The Chinese can’t get enough of Tiger and his cheating ways; they are, after all, the people that gave us the awesome Tiger Woods-Elin Nordegren computer animation reenactments. And as far as product endorsements go, Tiger’s infidelity is actually a plus. Yep.
From the Sydney Morning Herald, via SportsbyBrooks:
Consequently, in the US, Woods’s image has been removed from the company’s advertising. However, it remains on the Tag Heuer website and, in China, use of it has been increased.
“In China conversely you have Tag Heuer with Tiger Woods everywhere because [with] the Chinese it rather increases their esteem,” he said. “In China, by tradition, your success is measured by your number of mistresses.”
While Gatorade and Accenture are kicking Tiger to the curb and cutting their losses (A UC California-Davis states that the scandal cost shareholders of Woods’s sponsors up to $12 billion), Tag Heuer chief executive Jean-Christophe Babin said Tag Heuer’s losses so far are zero.
“I can tell you, on Tiger, there is zero damage,” he said. “So I don’t know how they calculated that [figure]. Yes we received some letters off angry people because we are siding by Tiger so the question is, were they Tag Heuer users or not? Most were not. Would they ever acquire Tag Heuer? Most not as well.”
Of course he’s Swiss; he’s supposed to be neutral. But this is a good indication that the Tiger Woods sponsor crisis is not as serious as first believed.
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Tag, Tiger and timepieces [Sydney Morning Herald]
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- Jammer - Mar 1, 2010 at 4:09 PM
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That’s not China!. A Taiwanese TV station created those computer animations.
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- pocahontas - Mar 1, 2010 at 4:46 PM
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I agree witht he Chinese and any other advertiments that keep him going. He generates money. It is not for us to judge him. He is not a GOD, he human, just like you and me. When Michael Jordon’s mistress came out, it was swept under the rug but no money stopped. Get on with your lives people.
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- Wizard of Ozola - Mar 1, 2010 at 5:50 PM
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the culture of the concubine ! Chinese math : 4 wives + 4 mistresses plus couple of one night stands divided by 20 fortune cookies = one stuffed dim sum ! That’s why Jackie Chan always smiling!
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- palmstring - Mar 1, 2010 at 11:29 PM
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Talk soup is noodles in that country on the gossip surrounding Tiggy despite the state media portraying him as “cold-blooded” in the recent HSBS Champions. Even the watchmaker added spice to fuel concubines in China as a joke.
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- palmstring - Mar 1, 2010 at 11:29 PM
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Talk soup is noodles in that country on the gossip surrounding Tiggy despite the state media portraying him as “cold-blooded” in the recent HSBS Champions. Even the watchmaker added spice to fuel concubines in China as a joke.
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- cassie - Mar 2, 2010 at 3:00 AM
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“In China, by tradition, your success is measured by your number of mistresses.”
Maybe hundreds of years ago,it truely happened in China . But NOT now!
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- Akiasmom - Mar 2, 2010 at 9:41 AM
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I agree. People need to mind their own business.
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- don - Mar 2, 2010 at 10:36 AM
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if china cant get enough, ship tiger back there. He is nothing but one more piece of garbage made in china that the chineese keep shipping over here.
toothpaste packed from vats used to pack anti-freeze
toys with lead based paints that harm children
clothes and furnature with toxic chemicles used in preperation of bodies for burial
and now a second class second rate person who dishonours his parents by changing his name to “tiger”. A thankless greedy little bas!@rd, who wants it all but deserves nothing.
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- don is a jealous hater - Mar 2, 2010 at 11:34 AM
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Don you are certainly a closet racist….
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- Old Snoop - Mar 2, 2010 at 11:53 AM
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If Tiger need sex therapy…then all black men need sex therapy. Tiger isn’t doing anything that all men aren’t doing, he just got caught. In my opinion he shouldn’t have gotten married anyway. If Elin is dumb enough to divorce a billionaire because of what the world say about her husband then she is stupid. “Girl stay with the billions and don’t worry about the MEAT”!!!
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- SYEDNA - Mar 2, 2010 at 1:11 PM
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His father named him Tiger after one of his close friends Einstien!!!
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- Laura - Mar 2, 2010 at 1:19 PM
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That’s right! In some countries and cultures, it’s shined upon to have many women/mistresses…..
the world just needs to SIT DOWN somewhere as my girlfriend’s father always says!!!
