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Tim Tebow commercial least watched ad of the Super Bowl

Feb 12, 2010, 10:00 AM EDT

We already know that Super Bowl XLIV drew in excess of 116 million viewers, making it the most heavily watched TV program in U.S. history (blows party whistle). But who cares about that; now the real numbers are in. Neilsen Research, which sent a guy with a lab coat and clipboard to every home in America, today released the ratings for the Super Bowl commercials, and the results may surprise you … especially if you used those breaks to visit the loo. The most-watched ad of the entire game, as you can see above, was one of the seemingly dozens of Doritos commercials — featuring the deranged man dressed in clothes made entirely of Doritos. I imagine that’s how Stephen A. Smith looked on Sunday, only replace Doritos with Cheesy Doodles. And the least-watched ad? You guessed it.
Video following the jump.


The much-ballyhooed, steeped in controversy Focus on the Family spot featuring Tim Tebow and his mother, Pam. That’s the exact opposite of what many figured would happen, as the Tebow ad generated enormous buzz in the two weeks leading to the game. Rumored to feature a heavy-handed anti-abortion message, the commercial — a version of which was leaked two days before the game — turned out to be pretty tame. Pam Tebow talked about her “miracle baby,” and then was inexplicably tackled by her son at the end.
By the time it aired, viewers were evidently already so tired of the controversy that most decided to check out the varieties of party dip and luncheon meats while it was on.

Much of the lack of viewer appeal almost certainly had to do with the time it aired; nine of the bottom 10 commercials were shown before 7 p.m., ET. The second-to-least popular ad? It’s the Snickers/Betty White commercial, which aired immediately before the Tebow spot. Many reviewers chose that ad among their top two or three favorites. The Focus on the Family ad drew an estimated 92,576,680 viewers — how in the world to you calculate that? — while the most popular ad, Doritos: Gym, drew 116,231,920. That commercial aired at 9:30 ET.
Full list can be found here.
***
Doritos Super Bowl Spot Was the Most-Watched Ad of All Time [Blog.Neilsen.com]
Tim Tebow Commercial Least Watched Ad Of Entire Super Bowl [Huffington Post]
Super Bowl Ad Showdown [MSNBC]
The best and the worst of the Super Bowl ads [MSNBC]

  1. Jimsjam33 - Feb 12, 2010 at 11:13 AM

    Funny how numbers can play the synantics game . In the 44 yeats the Super Bowl has been on TV the Tim Tebow ad in 43 would have been the most watched in TV history .
    Sorry feminist Nazi’s .Pro choice is just what it says . Women have a ” choice to abort or give birth . Obviously Mrs. Tebow made the right choice .
    Abortionist pundits are celebrating the MSNBC story this morning and are taking kudos that their story was heard and thus the viewership was down . Twisted reasoning …twisted minds… Only in America !

  2. swingvote - Feb 12, 2010 at 11:32 AM

    “Obviously Mrs. Tebow made the right choice.”
    Especially since abortion is illegal in the Philippines. She forgot to mention that little fact.

  3. Jim Guida - Feb 12, 2010 at 1:14 PM

    This is not about the quality of the ad or the importance of the message — it is about what time the ad played? NOBODY knew the Dorito ad would be on at 9:30 or the Tebow ad would be one of the first shown. You could have had a potted plant on at 9:30 and it would have been in the top ten. The real story is, how many of these ads were replayed on DVRs, such as TiVo? That would show the value of the ad, not the arbitrary viewership.
    .
    But that talking baby – he cracks me up.

  4. johnnyh913 - Feb 13, 2010 at 10:49 PM

    LEAVE TIM ALONE!HE’s DONE MORE IN HIGHSCHOOL THAN MOST OF YOU POSERS HAVE IN YOUR LIFETIME…
    RED IS DEAD
    YOU HAVE TO BE SEEN IN GREEN!!!
    sosaystheWIZ…..
    aka johnnyh913…..
    aka johnnyhandsome….