Feb 4, 2010, 12:15 PM EDT
Oh, Lordy. I haven’t decided whether this will set NASCAR back 40 years, or end the sport altogether. It’s the long-awaited debut of the Kim Kardashian ride that Mike Bliss will be driving during the Las Vegas Sprint Cup race on Feb. 28. Although I fear that only Sacha Baron Cohen as Jean Girard could get away with driving this thing. Not seen: Bumper sticker that reads I brake for Starbucks. It should be entertaining, though, to watch dozens of drivers vie tooth and nail for the right to run it off the track. The glorious details at Kim K.’s web site:
I have to tell you about this amazing sweepstakes Sephora and I are doing! One grand-prize winner and a guest will be flown out to Las Vegas to meet me at my fragrance event at Sephora at the Venetian and attend my launch after-party at Tao!! Tao is one of my favorite clubs in Vegas… you guys will LOVE IT!
And… the part I’m most excited for… you will come to the Shelby American NASCAR Sprint Cup Series event to help me cheer on my car! I can’t believe I actually have my own NASCAR racing car! No one has seen this yet, so this is your exclusive first look at my car! What do you think?
Um, I’ll defer to you NASCAR fans.
The car is the result of the partnership between Tommy Baldwin Racing, Kardashian and Lighthouse Beauty Marketing, the latter which developed Kardashian’s personal fragrance that will debut on Valentine’s Day. The car’s paint scheme was created in concert with that, and Kardashain will make a personal appearance at the race to, um, hand out samples? That’ll be fun.
Hey, NASCAR attendance is down, and it’s all about marketing. But I don’t see this car making it three laps before being crushed like an empty Mountain Dew can.
Kim Kardashian’s #36 NASCAR Car Will Run In Las Vegas [The Angry T]
Sephora Vegas Sweepstakes and… My NASCAR Racing Car! [Kimkardashian.celebuzz.com]
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