Jan 28, 2010, 10:00 AM EST
And so the age of televised 3D sporting events dawns the way you always knew it would: at a pub in Cardiff, Wales. Britain’s Sky TV will present what they’re calling the world’s first live 3D TV sports broadcast — a Premier League soccer match between Arsenal and Manchester United — to nine pubs in the British Isles on Sunday. Unfortunately I cannot be at any of the locations, but I am sending my avatar.
Frankly I would have expected ESPN to be out in front with this technology, but the Brits will debut TV’s version of the moon landing four-plus months before the Worldwide Leader, which rolls out its 3D sports channel on June 11 at the World Cup in South Africa. Which means that we’ll have to wait until at least 2011 to see former Alabama lineman Terrence Cody and his 3D moobs.
And it’s probably going to be 2012 before we see our first Jay Cutler 3D interception.
But imagine the thrill of watching coins, bottles of cider and other missiles being hurled at Manchester City’s Craig Bellamy in crisp three dimensions. It almost makes me want to be British. Not really.
Football fans at nine pubs in London, Manchester, Cardiff, Edinburgh, and Dublin will don shades to become the first audiences anywhere in the world to watch live 3D sport. The clash at Arsenal’s Emirates Stadium will be the first taste of live 3D football ahead of Sky’s dedicated 3D channel launching in April.
Sky — whose majority owner is Fox’s Rupert Murdoch, by the way — spent two years developing the channel, including a visit to the U.S. to get tips from James Cameron while he was filming Avatar.
So to recap: you’re a guy who is drunk, British, and wearing 3D glasses. Your move, ladies.
Arsenal v Manchester United will be world’s first 3D football match [London Daily Mail]
ESPN 3D to show soccer, football, more [ESPN]
Sky launches 3D channel in pubs [BBC]
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