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Factions continue to bicker over Tebow Super Bowl ad

Jan 27, 2010, 1:00 PM EDT

The last time I wrote about Tim Tebow and anti-gay activist James Dobson teaming up to produce a Super Bowl commercial, I was admonished by reader Eric to “repent.” His comment:

Rick: Could you be a little more subjective. Tebow is a great kid who loves God; loves Family; loves children; loves life. Dobson is the same. Repent and believe the Gospel. — Eric, Jan 21,2010 1:29 PM ET

As the Good Book tells us (and by that I mean the dictionary), to repent is to feel sorry, self-reproachful, or contrite for past conduct. I already do that on a daily basis, so sorry in advance for this post; in which I point out that the New York based Women’s Media Center has launched a coordinated attack today to try and stop CBS from airing the ad.

Today, in an email to its supporters that obtained, NARAL is also urging its members to lobby CBS and, surprisingly, used the term “pro-life” to refer to it.

“CBS has cleared the way to subject nearly 100 million people to Focus on the Family’s extreme agenda by agreeing to air its new pro-life ad during the Super Bowl,” the group’s president Nancy Kenen said.

“Focus on the Family has an unmistakable anti-choice … agenda,” Keenan continued. “If that isn’t bad enough, its views on women are just plain insulting and dangerous.”

NARAL cited as an example it’s referring women to pregnancy centers to find abortion alternatives and tangible help and assistance during pregnancy.

“We can’t just sit by while CBS lets Focus on the Family place a political ad during the Super Bowl, when millions of people are watching ads,” Keenan said. “Ask CBS to drop the ad and stick with its original ‘no advocacy in advertising’ policy.”

This is the first Super Bowl ad in memory that has generated controversy before it even airs. Several sources have reported that the ad will focus on the story of Tebow’s birth, and the decision by his mother Penny not to have an abortion. This would make it a political ad, say some women’s groups, who are concerned with a perceived lack of consistency in CBS policy. The network has turned down at least four other prospective Super Bowl ads for what it perceived as political content.
Penny Nance, CEO of Concerned Women for America, a pro-life women’s group, has a difference take.

“NOW’s outcry over Tebow’s pro-life ad is nothing less than hypocritical. Where were they when CBS has aired programs like Dexter, in which the protagonist is a serial killer?” she asked.

“I find it laughable that NOW has a problem with Tim Tebow sharing his own story. If NOW really cared about women they would stop flacking for the abortion industry and start working on behalf of women and resolving our concerns about real problems such as sexually exploitative and violent content on television,” she told

Women’s groups urge CBS to jettison Tim Tebow Super Bowl ad [USA Today]
Pro-Life, Pro-Abortion Groups Clash on Tim Tebow Super Bowl Ad, Lobby CBS [Life News]
Tim Tebow Super Bowl Ad: Anti-Abortion Commercial to Air [ABC News]

104 Comments (Feed for Comments)
  1. Golden Rule - Jan 29, 2010 at 4:17 PM

    I do not know that an aborted baby, if not aborted, would have grown up being glad they’re alive. I do know many children wish they were never born. “Life is not Fair,” when a woman that wants a baby cannot have one, but a woman that could abuse a baby/child has one. I cannot fight against abortion because I cannot provide each child with the love they need and they deserve.

  2. lauren - Jan 30, 2010 at 6:31 PM

    I think that the argument is that CBS has turned down ads with a pro-choice message, saying that they will not air ads with a political POV. Yet this ad, because of Tebow’s presence perhaps, will be aired.

  3. Golden Rule - Jan 31, 2010 at 11:13 AM

    Tebow’s message during the Super Bowl is that he, his mother, and Focus on the Family (paying for it), are glad he was not aborted. They have the freedom to present this (without being anti-abortion –because abortion was made legal by the courts). An aborted baby can never present the message that they are glad they were never born, but there are many in life that wish they were never born, and they have the freedom to also present this message (and a pro-choice group can pay for it). Would anyone that says this be considered nuts?

  4. bklyn - Feb 6, 2010 at 5:54 PM

    What is the big deal with this commercial. If you don’t agree with the ad then don’t buy it or listen to it. I swear Americans are so anti everything these days. Get over it already. If you are not pro choice that is fine. If a woman choses to have an abortion that is her choice.If a woman choses not to that is her choice seeing a commercial on tv is not going to change anyones views.