Dec 29, 2009, 7:00 PM EST
For those of you still solidly supporting Tiger Woods — and I see you there, rooting around in the comments — you may be surprised or even proud to know that you’re now one of an ever-shrinking minority. According to Zeta Interactive, an online marketing technology company, Woods’ online “buzz” popularity numbers have dropped 38 points in a month, and have plummeted 55 points since his pre-Thanksgiving night SUV crash favorable rating of 91 percent. That’s possibly the most dramatic popularity decline of anyone anywhere in history. Witness the descent:
o Pre-Scandal: 91% positive (4% more positive than any other athlete in the world)
o 11/29 (2 days after scandal): 74% positive, 26% negative
o 12/4 (1 week after scandal): 52% positive, 48% negative
o 12/9: 49% positive, 51% negative
o 12/10: 47% positive, 53% negative
o 12/11: 43% positive, 57% negative
o 12/12: 41% positive, 59% negative
o 12/13: 41% positive, 59% negative
o 12/14: 40% positive, 60% negative
o 12/15: 39% positive, 61% negative
o 12/22: 37% positive, 63% negative
o 12/28: 36% positive, 64% negative
As we can see, the most precipitous decline occurred between Nov. 29 and Dec. 4, when his popularity dropped 22 points. To find out exactly why that was, I went to our voluminous Tiger Woods archives section — now housed in its own separate building here at NBC — to dig up the featured stories from those six days. They are as follows (I was off on Nov. 29):
Nov. 29: Woods releases statement two days after accident, saying it was all his fault.
Nov. 30: Woods crash 911 call is released, has many major elements of Fail.
Dec. 1: Tiger alleged mistress No. 2, Jamie Grubbs, comes forward.
Dec. 2: Tiger Woods jokes descend on Internets.
Dec. 3: Rachel Uchitel, alleged Tiger mistress No. 1, cancels press conference.
Dec. 4: Sales skyrocket for book found in tiger’s wrecked SUV.
Those were the most popular stories on the most telling days of Tiger’s fall from grace, although they were by no means the most popular overall. Anything Elin Nordegren-related tops the list (as you can see in the “most-commented” column a bit above and to the right), with this one still in first place.
The question is, how low can he go? And will Tiger rise again? That will be the interesting part.
Zeta Interactive [Official site]
- So long folks, it’s time for me to take off 18
- Man wins full marathon while pushing his daughter in a baby stroller (video) 14
- Lock and load, it’s youth baseball fundraising time: league raffling off AR-15 rifle (video) 8
- Sim Bhullar is a large basketball player, and I mean it. Anybody want a peanut? 0
- What’s with kids and all these death-defying stunts? 674
- Nothing to see here…just a 70-yard field goal by a high-schooler (video) 3
- None found