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Tiger's numbers still plunging; soon to be less popular than gout

Dec 29, 2009, 7:00 PM EDT

For those of you still solidly supporting Tiger Woods — and I see you there, rooting around in the comments — you may be surprised or even proud to know that you’re now one of an ever-shrinking minority. According to Zeta Interactive, an online marketing technology company, Woods’ online “buzz” popularity numbers have dropped 38 points in a month, and have plummeted 55 points since his pre-Thanksgiving night SUV crash favorable rating of 91 percent. That’s possibly the most dramatic popularity decline of anyone anywhere in history. Witness the descent:
o Pre-Scandal: 91% positive (4% more positive than any other athlete in the world)
o 11/29 (2 days after scandal): 74% positive, 26% negative
o 12/4 (1 week after scandal): 52% positive, 48% negative
o 12/9: 49% positive, 51% negative
o 12/10: 47% positive, 53% negative
o 12/11: 43% positive, 57% negative
o 12/12: 41% positive, 59% negative
o 12/13: 41% positive, 59% negative
o 12/14: 40% positive, 60% negative
o 12/15: 39% positive, 61% negative
o 12/22: 37% positive, 63% negative
o 12/28: 36% positive, 64% negative

As we can see, the most precipitous decline occurred between Nov. 29 and Dec. 4, when his popularity dropped 22 points. To find out exactly why that was, I went to our voluminous Tiger Woods archives section — now housed in its own separate building here at NBC — to dig up the featured stories from those six days. They are as follows (I was off on Nov. 29):
Nov. 29: Woods releases statement two days after accident, saying it was all his fault.
Nov. 30: Woods crash 911 call is released, has many major elements of Fail.
Dec. 1: Tiger alleged mistress No. 2, Jamie Grubbs, comes forward.
Dec. 2: Tiger Woods jokes descend on Internets.
Dec. 3: Rachel Uchitel, alleged Tiger mistress No. 1, cancels press conference.
Dec. 4: Sales skyrocket for book found in tiger’s wrecked SUV.
Those were the most popular stories on the most telling days of Tiger’s fall from grace, although they were by no means the most popular overall. Anything Elin Nordegren-related tops the list (as you can see in the “most-commented” column a bit above and to the right), with this one still in first place.
The question is, how low can he go? And will Tiger rise again? That will be the interesting part.
Zeta Interactive [Official site]

  1. Frank O. - Dec 29, 2009 at 9:26 PM

    Who is this Tiger Woods you speak of? Sorry I don’t watch baseball.

  2. johnnyhandsome13 - Dec 29, 2009 at 9:58 PM

    hey Tiger, grow some balls and lay your pimp hand down from here on out.
    Let em know, this is how its gonna be and im out. aint no d*mn phone calls, leaving messages and all that p*ssy sh*t. Get back to the basics, “We dont love them holes!”
    Tiger, money makes the world go round, accept that fact! you got all that money, talkin about “do you love me for me or cause im Tiger” HUH?!WTF?!? You are one and the same my man. You’ll be surprised how the ladies will fall in line when you remove all options and TELL THEM HOW ITS GONNA BE!!!
    peace king

  3. Steve S. - Dec 29, 2009 at 10:01 PM

    Well, here I am again…back for what, the 3rd time? Remember my opening line several weeks ago “Done, finished, Kaput!” That still stands! Rick Chandler, this columns writer also gave us some interesting figures to maul over (above). Right now, as I write this, I recall many of those blogs that were written since this incident became part of our lives. I keep thinking of many of you who wrote stuff in support of this man. Earlier on, I too hoped his words to the public were meaningful. That he and his wife would get things straightened out. That he would rejoin his 2 children again. And he would come out of hiding and tell us all in person how bad he feels and he is getting help.
    Folks, today, it’s simply “none of the above”. Like I said early on, he speaks with crooked tongue. His empire is crumbling and those companies that haven’t left him are now rethinking their future. And it won’t be long before NIKE bails out as well.
    The only thing that Tiger has going for him is his wealth, and if he’s smart,he could live on those earnings the rest of his life, even with Elin getting half of it eventually.
    Perhaps golf has seen the best of this man and I will be shocked if he ever comes back to resume his winning ways on the greens. But, that’s dreamland, folks…he’s stayed away too long and life is going on without him….and so will we.

  4. seeker - Dec 29, 2009 at 10:26 PM

    Steve S.
    Nail meet Hammer. Nice job and if you are not 100% correct I will be shocked.

  5. David K - Dec 30, 2009 at 1:39 AM

    A Tiger fan will be a Tiger fan, no matter what his personal life is like. It’s all about Tiger and golf, remember, not Tiger and waitresses and sex. For as long as Tiger continues to dominate golf, I will throw my full support behind him.

  6. Jason - Dec 30, 2009 at 1:41 AM

    Good stuff.

  7. Carole - Dec 30, 2009 at 6:36 AM

    Tiger won’t play golf again on a professional level, he’s done, finished….kaput! His sponsors will be history within 6 months and it may be weeks, even months before he mans up to his public and shows his cowardly face. I was a huge fan, huge, and now I have lost all interest in ever cheering on Cheetah Woods.

  8. sura - Dec 30, 2009 at 7:43 AM

    Tiger will play golf again, and will continue to be number one player in the world!!!!!!!!!!!!!!!!!!!

  9. Doocon - Dec 30, 2009 at 8:04 AM

    Hey Tiger, come out of the closet so to speak,say your I’m sorrys so all who waste their time giving their opinions, judgements, comments on this bah, blah, blog can get back to work.

  10. itsAbouttheGolf - Dec 30, 2009 at 9:10 AM

    Really guys? At 33 you think hes going to hang up his clubs? Especialy when hes 5 majors away from breaking Jacks record and being undeniably crowned the greatest golfer to ever play the game, period. He wants that record more than he wants anything else, always has. Personally, I could care less what Tiger does off a golf course, since its NONE OF OUR DAMN BUSINESS. Tigers a golfer, an icon in sports ENTERTAINMENT.
    I can’t wait for him to come back.. he’ll be back by Augusta this question. The major schedule this year was built for Tiger. Between Augusta, Pebble and St. Andrews, 3 of the 4 are his playgrouds where golf is concerned. He’ll be back, wait and see.

  11. Don - Dec 30, 2009 at 9:29 AM

    I truly hope this Tiger trashing on the one side and supporting on the other side never stops. It makes for the best reading ever. Does anyone, down deep, really care about all this bullchit?
    This is turning out to be the biggest waste of ink ever used in the world of sport’s journalism. I love it.

  12. Jonny RifleShot - Dec 30, 2009 at 9:48 AM

    Just don’t ignore the fact, Nike, that most all of us now know this Woods guy is a fink. If you want to stay affiliated with him, your stock drops in value. Up to you……the longer you wait, the worse it gets for you.

  13. JeanT - Dec 30, 2009 at 10:27 AM

    I agree…
    I miss the guy, I miss the golfer…

  14. Gary Langley - Dec 30, 2009 at 10:29 AM

    It’s just sad to think that someone you idolized is a complete and utter phony. I strongly differ with the comment that Tiger fans will always be Tiger fans-not this Tiger fan, sorry.

  15. Jim G - Dec 30, 2009 at 11:32 AM

    >>It’s just sad to think that someone you idolized is a complete and utter phony.

  16. Don - Dec 30, 2009 at 11:50 AM

    “IDOLIZE”? As I said before, “I LOVE IT”

  17. sura - Dec 30, 2009 at 1:12 PM

    Why don’t you idolize God instead of Tiger? Then you would not be disappointed. We are all sinners, do not be quick to judge Tiger, I am sure you have sinned too.

  18. worldofdarkness - Dec 30, 2009 at 1:48 PM

    Tiger is a young billionaire and one of the greatest golfers to play the game of golf. As far as the poll numbers are concerned he is not a politician running for office. Yes, Tiger made several mistakes by dating those young women after he was married. But pretty women have been and will continue to be the down fall of many a MAN. Tiger has been publicly flogged by the mass media and his wife will get several million dollars. Now it is time to move on to the next story. I am quite sure there are a bunch of other high profile and low profile people out there fooling around. Who will the next victim be? Who will we seek to destroy next. Be careful it could be YOU.
    Let the man without sin throw the first stone

  19. lets be real - Dec 30, 2009 at 2:06 PM

    OK, so this will blow oveer sooner or later. The real question is: What is Nancy Grace going to do when nobody wants to listen to her scream about Tiger anymore???

  20. Lion Woods - Dec 30, 2009 at 2:59 PM

    Tiger is rich, rich, rich… so my point is that Tiger doesn’t give a rats azz about whether you like him or not.

  21. Steve S. - Dec 30, 2009 at 3:27 PM

    What a silly question:”what is Nancy Grace going to do…?”
    C’mon, before Tiger, she went on and on about that “Tot Mom”! She simply has way too many subjects lined up or will be lined up sooner or later. She NEVER will run out of subject material. The question YOU should have asked “Just when will the network take her off the air?” Her show is totally a waste of viewing time (note how late it is aired!) and it is far from intelligent and last of all…she repeats the same stuff over n over again! Sorry, I used to watch it, but for only a short time. No more!

  22. TAS - Dec 30, 2009 at 3:29 PM

    I agreed with u Tiger will come back he need sometime alone and bring him back to golf when he start again same all these people who is talking will kiss him and take his autograph and all his sponsors running behind him to sign the contract.

  23. theskier - Dec 30, 2009 at 6:22 PM

    How low can he go? I believe we haven’t reached the bottom in terms of public opinion and loss of endorsement $$$. Will he rise again? Yes, if he wins golf tournaments. Tiger is not a personality, he is fisrt and foremost a golfer. By the way the #1 golfer on the planet. He will win again…