Dec 9, 2009, 5:30 PM EST
As Tiger Woods’ public image sinks slowly into the icy waters of the north Atlantic (with all of his alleged mistresses occupying the same nearby life boat), now comes word that a U.S. congressman is writing him off as well. Joe Baca, D-Calif., is canceling his efforts to award Woods with a Congressional Gold Medal, citing Woods’ “past transgressions.” Who is Joe Baca? Only the winning pitcher for the Democrats, who ended an eight-year losing streak to the Republicans in the annual Roll Call weekend baseball game in June. But I digress.
Baca proposed legislation in March that called for the golfer to be recognized for promoting good sportsmanship and breaking down barriers in the sport.
Baca said in a statement Wednesday that “in light of the recent developments surrounding Tiger Woods and his family,” he won’t pursue legislation this session to give him the award.
But Baca also has blemishes on his record. He was listed as one of Esquire’s 10 worst members in Congress in Oct. of 2008, with this explanation:
As chairman of the Congressional Hispanic Caucus, Baca steered CHC funds to the campaigns of his two sons. When Congresswoman Loretta Sanchez called him on it, he did the mature thing and called her a “whore.” Nice. So Baca’s corrupt and venal.
Time to get some Windex on that glass house, Joe. Meanwhile, in other Throwing Tiger Under the Bus news, the Nielsen co. is reporting that Tiger Woods ads are nearly extinct from prime-time television.
The research firm said the last prime-time ad to appear featuring the golfer was a 30-second ad on Nov. 29 for the Gillette Co. That commercial aired eight times during November, spokesman Aaron Lewis said.
There have been no other commercials since then on all broadcast networks and 19 cable networks during the evening news, prime-time, late-night and during weekend sports, he said.
Gatorade is also discontinuing its Woods drink, Tiger Focus; although that decision was made a couple of days before Woods’ Thanksgiving night car crash.
Tiger shouldn’t be too worried iin regards to endorsements, one expert told Out of Bounds.
“If you don’t count extraordinary cases as with O.J., in this business everybody gets a second chance,” said Chip Tuttle, a partner in the Boston-based marketing firm of Conover Tuttle Pace. “There may be a short-term impact with Tiger, but provided that he conducts himself professionally, and keeps winning majors, there will be no big net effect.”
Tuttle also predicted that Tiger will come up with some sort of big mea culpa, whether it be to Oprah Winfrey or somewhere else, that goes beyond what he’s released on his own web site.
“Ultimately you have to fess up if you want to turn the page,” he said. “Kobe has done it, and some others. It’s not too late for Tiger but he has to play it smart.”
Rep. Baca says he won’t pursue effort to give Tiger Woods a Congressional Gold Medal [Los Angeles Times]
Congressman in California drops effort to honor Tiger Woods [USA Today]
Tiger Woods TV ads vanish from prime time [MSNBC]
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